Beaverlog Tips:  Volume 56 - April 17, 2012

The THERAPIST Pro 3.0 Progress Report

The THERAPIST Pro 3.0 is coming along nicely but not as quickly as we anticipated. We had a setback the last month of 2011 and the first couple of months of 2012 due to some medical issues with our president and programmer. He's doing great now but it had a big effect on the development of Pro 3.0. We hesitate to make another prediction for the release date but it will be at least another few months.

As a "thank you" to those of you who have pre-ordered The THEAPIST Pro 3.0 and have been patiently waiting for its release, we're going to double the amount of free technical support that will come with the program from 30 days to 60 days. We hope this, at least in part, makes up for our delay in getting you the new program.

If you want to follow the progress of The THERAPIST Pro 3.0 and offer feedback, please see our Facebook page.

What Local Search Means For Your Private Practice

by Dave Turo-Shields

Everyone is noticing when they search on Google or any other search engine that local results are showing up on the first page of Google. I am here to show you how to be one of those first page results. The first and most important task you can do is to get listed on Google Places. Simply do a search on Google for "Google Local Business Listing." The top result should be what you're looking for. Pay attention here, because even if you already are listed in Google Places I can almost guarantee your listing isn't optimized as well as it could be.

To optimize your listing you need to know what individuals are searching for. In order to determine this, open a new tab in your browser and search for "Google Free Keyword Tool." Click on that listing and do a search. For my needs I put in "counseling Indianapolis," filled in the annoying captcha and Google then displayed about 300 searches conducted locally for that keyword and associated keywords of relevance. Check keywords you're interested in having your listing show up for then choose "Export" and download this keyword list so you can save and open it with MS Excel. Highlight and copy all the keyword phrases to your clipboard.

Now go back to Google Places and paste in all your chosen keyword phrases into the Description and/or the Categories section of your listing. Save or submit your listing. If you're just now adding your listing, Google will send a verification post card to your address. Once you receive this you'll log back into your account, enter the verification code and then your listing goes live.

The keyword phrases are vital to this working. Once Google has your information in it's database it will use this information to serve up appropriate local listings based on what people enter into the search box. You've now given yourself a leg up over 90% of your competition and have a great chance to be listed on the first page of results when someone searches for one of your services. Congratulations.

Rinse and repeat. Currently there are about a dozen other local search services where you can also list your practice. Google has a lot of respect for the places I will list next so you'll want to take a couple hours and get these additional free listings with the following services.

  • Google Places
  • Bing Business Portal
  • Yahoo Local Places
  • Yelp
  • Yellowbot
  • Manta
  • FourSquare
  • Kudzu
  • Superpages
  • Yellowbook
  • Angies List

Each of the services mentioned above offer free business listings. Just the other day I did a local search for one of our local search phrases and our practice came up 7 times on the first page of Google results, including many of the services I just listed above. Not bad for free, eh? In fact, I had just listed with some of the services within just days of doing this search. What does this mean? It means that Google has such high regard for these listing services that it indexes new information from these sites almost daily. That's great news for you!

You will have to be creative with finding the right fields in some of the services as some of the input boxes will only accept so many categories or they have a limit to how many characters you can type into a description box for your practices. Sometimes I am able to find an input box that's taken all of my 83 search phrase results and other times I have to create what I call my "A-List." The A List is comprised of the most specific searches I want to be found for.

I hope you've found this to be helpful. I have great passion for helping practitioners in their desire to bring more hurting people in their doors for help. If you have any questions about todays strategy or have a desire to learn more about increasing your online presence in order to build your practices, don't hesitate to contact me at davethecoach@gmail.com or give me a call on my professional cell number at 317-840-8892. Until next time may you continue to make the difference in the world you were meant to bring!